Why Hollis & Fern
Fashion has always been something bigger for me than just a hanger. It's that 'Yep - this feels great' moment, when you wear something, it's your confidence, your power, and the feeling that you did it right.
That's why Hollis & Fern was born: clothes shouldn't be this hard to find.
Our story
Nothing on offer really ticked all the boxes.
In just the same way you can buy a wallet and the lower-price point version of the clutch to match, I couldn't find clothing that did, so I thought someone else is better at this than me.
So I did it myself: everything I sell is put through its paces first: the fabric, the stitching, the fit. If I wouldn't wear it, it doesn't make it onto the site.
Small, on purpose
Hollis & Fern is an independent brand. You will never see me using a marketplace with thousands of listings. This is a very intentional decision: I would rather champion a small collection of styles I love than fill a site with excess.
Every message I receive is read by me. Every reply comes from me.
A little about me
I'm Kiara. I launched Hollis & Fern in 2012, because I couldn't find online shopping options I loved: I felt the quality and range of options in early 2000s fashion was displaced by low-quality products and the clone or capsule wardrobes of the 'corporate uniform' culture.